Legal
Responsible AI Usage
How SynergyMedia approaches artificial intelligence with human oversight, privacy, transparency, and accountability.
Last updated: September 21, 2024
Our approach
SynergyMedia may use artificial intelligence and automated tools to support research, analysis, ideation, content development, campaign operations, reporting, and internal productivity. We use these tools to assist qualified professionals, not to replace accountable human judgment.
We seek to use AI in a lawful, fair, secure, and responsible manner appropriate to the task, the information involved, and the potential impact on clients, customers, and other individuals.
Human oversight and accuracy
AI-generated material may be incomplete, inaccurate, outdated, biased, or unsuitable for a particular purpose. Material decisions, external-facing deliverables, and campaign recommendations remain subject to appropriate human review.
AI output is not a guarantee of advertising performance, legal compliance, factual accuracy, platform approval, intellectual-property clearance, or business results. Clients should independently review and approve final claims, offers, creative, and regulated content before use.
Privacy, security, and confidential information
We aim to limit personal, confidential, or sensitive information shared with AI systems and apply reasonable safeguards based on the nature of the work and the tools being used.
Clients should not provide sensitive personal information, regulated data, trade secrets, credentials, or third-party confidential material for AI-assisted work unless its use has been expressly agreed and appropriate protections are in place.
Fairness and appropriate use
We do not intend to use AI to unlawfully discriminate, deceive individuals, impersonate people without authorization, create prohibited content, or make solely automated decisions that produce legal or similarly significant effects on individuals.
Where appropriate, we may disclose material AI involvement and will respond to reasonable questions about how AI supported a SynergyMedia deliverable, subject to confidentiality, security, and proprietary restrictions.
Questions and concerns
Questions or concerns about SynergyMedia's use of artificial intelligence may be sent to info@team.synergymedia.io. We may update these practices as technology, industry standards, and applicable laws evolve.